IMC Team Members

Trevor is an expert in his field with over 27 years of experience across the agricultural sector. His work has have involved integrating crop agronomic practices with value added food, feed and industrial processing to end markets. As a technical crop specialist in Stony Plain for the Government of Alberta, Trevor was actively involved in the growth of several new agricultural sectors including the pulse industry (peas, beans, lentils), canola, conservation tillage, flax and hemp. This activity included the design, implementation, and management of agronomy trials targeted at crop optimization for commercial applications as well as educating producers on market needs. In the private sector, Trevor spearheaded the development of new products and managed the sales and marketing for Synermulch Erosion Control products. These products were used in the mining, oilfield, and construction sectors and were manufactured from flax, hemp, and wood fibers. Due to Trevor’s initiative, Synermulch expanded from its base as a Western Canadian company to a company with a presence across North and South America. This process involved gathering market intelligence, cost and logistical analysis, sales strategy development, and distributor negotiations.