IMC Team Members

Much of our insight comes from the experience of our team members. IMC takes considerable pride in its team, and the fact that over 25 team members are former clients.

Don Norris

Don comes from a global marketing communications background of 28 years in Canada and Asia-Pacific, where he provided brand strategy and marketing insights to companies such as Coca-Cola, Chevron, Goodyear, Intel, J&J, L’Oreal, Labatt’s, MasterCard, Microsoft, Molson, Nestle, Samsung and UPS, to name a few. Before returning to Canada to create Bamboo Strategy , a boutique branding and insight firm now a division of IMC, he was the Managing Director of the Chinese operations of the world’s largest ad agency – McCann Erickson.

Our Team

Jennifer Lutz

Jennifer is a senior stakeholder engagement specialist with experience in energy regulation, municipal public engagement, post-secondary educational institutions, and non-profit organizations. She was previously Director of Regional Stakeholder Relations at…

Craig Bell

Craig Bell is a CA/CPA and lawyer residing in Calgary. Originally hailing from Northern Canada, he has done a lot of work in the Northwest Territories and Nunavut. Craig has…
Elizabeth Muir

Elizabeth Muir

Elizabeth has over 25 years of experience in research and innovation including leading cross organization and cross ministry projects; developing strategic plans and frameworks; product, program, and portfolio management; developing…

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