IMC Team Members

Much of our insight comes from the experience of our team members. IMC takes considerable pride in its team, and the fact that over 25 team members are former clients.

Gerald Bruce

Gerald has extensive experience in the oil industry with a diversified background linking oil sands production, bitumen upgrading, oil refining and technology development to the Alberta oil sands market. Gerald was directly involved with partial upgrading technology development, leading to patents for the MEG HI-Q process. Currently, he is treasurer and past president of the Canadian Crude Quality Technical Association, past president of the Canadian Heavy Oil Association, and has worked as an independent oil sands industry processing consultant to government and industry.

Our Team

Marty Forbes

Marty has spent his entire life in media – with over 52 years as Program Director or VP/GM of top radio stations in Vancouver, Toronto, Edmonton and Calgary. Currently he…

Lynn Olenek

Lynn comes to IMC with a wealth of knowledge in the health and housing industry. As a senior executive, Lynn has led a variety of Boards and senior teams in…

Jennifer Lutz

Jennifer is a senior stakeholder engagement specialist with experience in energy regulation, municipal public engagement, post-secondary educational institutions, and non-profit organizations. She was previously Director of Regional Stakeholder Relations at…

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